McDonald's
is invaded.
In recent
years, the fast food chain has faced declining consumer perception, an
overwhelmed menu, and worsening customer service.
But
McDonald's executives have been working hard to improve and hold onto the
company's status as the world's top fast food chain.
Let’s
look forward to the upcoming McDonald's beverages, breakfast, restaurants, and
more to change in the coming years.
The menu could go back to basics.
- In
recent years, the company menu has overloaded. Between 2004 and 2014, the menu
options had an increase of 75%.
- The new
menu led to the heavy workload for workers, and thus, a decline in customer
service. Expect McDonald's to clean up its menu in the coming years.
McDonald's will look like your
neighborhood coffee shop.
A more
cafe-like restaurant is part of a larger strategy of the company, and that
McDonald's is trying to move toward being more like Starbucks. Expect more
coffee offerings in the coming years.
McDonald's will start serving more fresh
fruits, vegetables, and salads.
McDonald's
will expand its produce offerings in the coming years. The chain has been trying
to shed its unhealthy image. The changes
will take effect by 2020.
The breakfast menu will be available all
time.
As the
overwhelming response for the breakfast menu, McDonald's execs have decided to
extend the availability of the breakfast menu.
A 24-hour
breakfast will be available soon.
Restaurants will feel more like
Starbucks.
About
half of McDonald's restaurants will be redesigned to get the "current
contemporary look." Instead of the typical red and yellow decor, they
prefer muted colors and modern exteriors.
The newly
designed McDonald's will also feature more seating and a welcoming environment.
Customized burger based on your personal
taste!
McDonald's
is testing a tablet program where customers decide which toppings they want,
according to MarketWatch. The test has only expanded to several states in the
US.
Expect better quality ingredients.
Consumers
are highly conscious with quality ingredients.
McDonald's
has acknowledged this trend and says that beef and fish will be more
sustainable in coming years and using antibiotic-free meats. McDonald's has
also said it will start using cage-free eggs.
Customer service could improve.
McDonald's
customer service is at a low speed.
McDonald's
is handling this problem by adding workers, stepping up training, and trimming
the menu. This will help workers feel less overwhelmed, and will allow
customers to get their food sooner.
Order and pay from your phone.
McDonald's
is testing a mobile ordering app that would allow customers to order and pay
online from their phones.
The
customer could pick up their food when they arrive in the store.
McDonald's might start offering massive
meals that families can share.
Last
year, McDonald's began experimenting with a "Blitz Box" to feed
multiple people. This box could represent the future of McDonald's value meals.
10 New Dining Experience At McDonald's In The Future
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