11 Strategies Growth Hacking Strategies for your new business

11 Strategies Growth Hacking Strategies for your new business

You know that starting up your own business is difficult, especially at the early stages. Getting product to market fit and acquiring users are especially crucial.

Even the world’s biggest startups including Uber and Airbnb are constantly improving and pushing the limits to bring their products to a higher level.

Here are 11 tips to help you out to achieve rapid growth.

1. Have a clear goal for building your customer base.

- How many visits to your website per month?

- How to engage with customers?

- What is the conversion rate for new customers from email marketing?

*You can set a goal, see the result, and adjust your tactics and new goals based on the result.

2. Do things that don’t scale

- This is important in the early stages to prove product/market fit

- Engage with your potential customers before reaching out to new customers. Receive feedback and improve on your products

3. Grow authority with influencers

- Recommendations from friends and family are the most effective form of marketing.

- The power of word-of-mouth is greater when individuals who have established their authority talk about your product

4. Partner up with the best

- Partnering up with established businesses or organizations gain credibility very quickly, free advertising through joint press release and co-branding through social media

5. Referral campaigns

- This is the best method to attract your potential customers

- Uber is the classic example by giving away cash voucher to customers for referring friends.

6. Design is your brand

- Design is crucial for your startup. It’s your brand. It’s what your customers and users feel when they see or use your startup. One of the core aspects of design is to keep it simple.

- Simplicity is key to success.

7. Social profile branding

- Your potential customers will visit your business profile page on social media before they make a purchase from you.

- A great channel to increase engagement with your customers

- Regularly update your social profile pages

8. Distribution through niche communities

- Find the most effective channel to reach your target customers

a. Online, such as Facebook, Google, LinkedIn, Pinterest, Blog, Email Marketing, etc.

b. Offline, such as events, meetup groups, flyers distribution

9. Try out as many tools as possible

- Whenever you try to perform a task, try the free and cheap tools you can find online. Measure the results, adjust the strategy and improve again.

- Product Hunt is a great daily, list of new tools for growing your business

10. Content, content, content

- A recent survey by WPcurve found that 89% of startups said that content marketing is the most important channel for growing their startup (A survey by WPcurve)

11. Keep optimising your sales funnel

- Regularly reviewing your sales funnel and looking for ways to increase awareness of your product, remove barriers to purchase

- Focus on the value of your product, not the sales. If your product provides high value to your customers, they will only return and refer to peers. If the value of your product is proven, then only focus on conversion rate, heavy publicity, advertising and others.